What is this for?

Brand identity is the collection of all visual elements that a company creates to portray the right image to its consumer. It aims to create a consistent, recognizable, and memorable brand experience.

  • Simple — Clear paths and fewer decisions mean faster progress.
  • Aligned — Interfaces that satisfy user goals and business goals together.
  • Scalable — Systems that grow smoothly from MVP to v3 and beyond.

What Improves When Design
Gets Intentional

01 · User-First, Business-Aligned
02 · Higher Feature Adoption
03 · Fewer User Drop-Offs
04 · Improved Time-to-Value
05 · Increased Conversions

What we deliver

Interaction & Experience
  • Micro-interactions & Motion Guidelines
  • Accessibility Checks (contrast, targets, semantics)
  • Edge Cases (empty, loading, error, and offline states)
Prototyping & Testing
  • Prototype Links for demos & user testing
  • Developer Handoff in Figma with tokens & redlines
Research & Strategy
  • Research Snapshot: user goals, jobs-to-be-done, priorities
  • Information Architecture & key user flows
Wireframes & Visual Design
  • Low-Fidelity Wireframes for rapid alignment
  • High-Fidelity UI for iOS, Android, and web
Design Systems
  • Starter Design System: colours, typography, components, states

Selected UI work

App screens and website sections that show our approach to onboarding,
dashboards, payments, states, and conversion moments.

Smartphones capturing a scenic wildflower meadow with trees