Category: Visual Design

  • Pagecraft.in

    Pagecraft.in

    Brand Strategy · Logo Design · UX Research · UI Design · WordPress Development · Responsive Design

    Web Design & Development

    Logo Pack · Wireframes · High-Fidelity Screens · WordPress Website · Content Structure

    1 Months

    About PageCraft

    Pagecraft is a new-age web service brand focused on helping Indian entrepreneurs, freelancers, and small businesses get online with ease. By offering all-inclusive website packages starting at just ₹3000, Pagecraft makes professional web design accessible to everyone, no matter their budget or technical background.


    The Problem

    Many small businesses in India face the same obstacles when trying to go online:

    • Long timelines with agencies that slow down business launches.
    • Confusing setup with domain, hosting, and design scattered across vendors.
    • High upfront costs make professional websites unaffordable.
    • Poorly designed DIY websites that don’t inspire customer trust.

    The Goal

    • Provide affordable, all-in-one web packages that cover domain, hosting, and design.
    • Develop a simple, trustworthy website that reflects professionalism.
    • Design a logo and brand identity that communicates simplicity and reliability.
    • Make the process fast, transparent, and beginner-friendly.
    • Use WordPress as the CMS to ensure scalability and easy management.

    Design Process

    Our process followed a Design Thinking approach, broken into clear phases:

    Research

    Studied the challenges of first-time website owners in India.

    Logo & Brand Identity

    Designed a simple, modern logo to reflect affordability and trust.

    Wireframing

    Mapped the customer journey from landing to sign-up.

    UI Design

    Clean layouts that emphasise clarity and trust.

    Development

    Implemented the site in WordPress with lightweight plugins and custom styling.

    Testing & Launch

    Ensured fast load times, responsive performance, and simple CMS management.


    The Solution

    IPS built Pagecraft as a clean, modern, mobile-first website with a strong brand identity.

    We delivered:

    • A WordPress-based website optimised for speed, security, and scalability.
    • A professional logo design to serve as the cornerstone of the brand identity.
    • Clear product offerings with transparent pricing.
    • A conversion-focused homepage with simple CTAs.
    • Responsive layouts that look great on both desktop and mobile.
    • SEO-ready structure to attract organic traffic.

    Research & Insights

    • Cost and complexity were the biggest barriers for small businesses.
    • Most users preferred a done-for-you solution over DIY builders.
    • Visual identity (logo, colors, consistency) added trust and professionalism.
    • Trust signals like transparent pricing, testimonials, and clear packages influenced buying decisions.

    Design System

    • Logo: Simple, bold, and modern mark representing accessibility + professionalism.
    • Colors: Bright accents for CTAs with neutral backgrounds for clarity.
    • Typography: Clean, modern sans-serif fonts for readability.
    • Grid & Layout: Flexible sections designed for WordPress CMS blocks.
    • Components: Reusable buttons, cards, pricing tables, and forms.

    UX/UI Design

    • Focused on simplicity — minimal clicks to reach pricing and package details.
    • CTAs like “Get Started for ₹3000” are placed strategically for conversions.
    • Optimised for mobile-first browsing since the majority of users access via smartphones.
    • Integrated contact form for instant lead capture.

    Results & Outcomes

    • Pagecraft launched successfully as an affordable web design service.
    • Strong, consistent visual identity established through the new logo and brand system.
    • Early traction with freelancers and small business owners.
    • Reduced entry barrier for professional websites with clear pricing and easy setup.
    • Strong foundation in WordPress ensures the platform can scale with demand.
  • Shivaji Raging Bulls Cricket Team

    Shivaji Raging Bulls Cricket Team

    Brand Strategy · Logo Design · Visual Identity · Illustration · Sports Branding

    Sports, Cricket

    Logo Pack · Color Palette · Typography System · Jersey Mockups · Digital Assets

    1 Months

    About Shivaji Raging Bulls

    Shivaji Raging Bulls is a passionate local cricket team looking to build a strong identity both on and off the field. Beyond just cricket, they wanted a brand that reflects their fighting spirit, cultural pride, and the energy of their players.


    The Problem

    The team lacked a professional identity that could:

    • Build pride across jerseys, merchandise, and digital presence.
    • Represent their values and energy.
    • Connect with their local community.
    • Stand out in tournaments with a recognisable look.

    The Goal

    • Create a bold, memorable logo with cultural relevance.
    • Design an identity that feels powerful and team-oriented.
    • Ensure versatility across jerseys, caps, digital platforms, and print.
    • Blend sports aggression with heritage for strong recall.

    Our Process

    Our process followed a Design Thinking approach, broken into clear phases:

    Research

    Explored local cricket culture, historical references, and modern sports logos.

    Concept Development

    Sketched logo concepts merging Shivaji symbolism with sports identity.

    Illustration & Refinement

    Detailed illustration of Shivaji and the bull integrated into one visual.

    Typography & Colors

    Bold, sporty lettering paired with powerful reds, golds, and blacks.

    Application Testing

    Tested logo visibility on jerseys, caps, and digital media.


    The Solution

    IPS developed a brand identity that merges tradition with modern sports aesthetics.

    We delivered:

    • A dynamic logo featuring Shivaji as a symbol of courage and heritage.
    • A raging bull to embody aggression, strength, and competitive spirit.
    • A shield emblem combined with cricket bats and a ball to ground it in the sport.
    • Strong typography and color palette to make the identity bold and tournament-ready.

    Visual Identity & Brand Story

    The logo tells a layered story:

    • Typography – bold, sharp lettering that matches the competitive tone of the team.
    • Shivaji – symbol of courage, pride, and leadership.
    • Bull – raw power, aggression, and resilience.
    • Shield + Cricket Elements – discipline, unity, and the sport at its core.
    • Colors – deep red for energy and aggression, gold for pride and achievement, black for strength.

    UX/UI Design

    The final experience provided clarity and efficiency:

    • Credit Dashboard: request documents, monitor progress, and approve/reject submissions from one place.
    • Agent Framework: simple upload flows for DSAs/agents that auto-update the dashboard.
    • Microinteractions: instant feedback when items are uploaded, validated, or escalated.
    • Streamlined Flows: reduced friction for both Credit Managers and Sales Agents, improving throughput.

    Design System

    • Assets – jersey prints, digital banners, and team merchandise.
    • Logo Variations – full logo, icon-only, monochrome versions.
    • Color Palette – Red (#7C2022), Gold (#F7C948), Black (#1E1E1E).
    • Typography – Sporty bold sans-serif fonts for impact and readability.

    Results & Outcomes

    • A strong, professional identity that players and fans instantly connect with.
    • Boosted team spirit and pride through a unifying brand.
    • Improved recognition during local tournaments.
    • Versatile identity adaptable for jerseys, caps, and online presence.
  • Document Collection Panel for Credit Managers

    Document Collection Panel for Credit Managers

    UX Research · UI Design · Prototyping · User Testing · Workflow Design

    Fintech

    Personas · User Flows · Wireframes · High-Fidelity Screens · Interactive Prototype

    3 Months

    About CoinTribe

    CoinTribe Technologies is a digital lending platform serving small businesses and individual borrowers. Credit Managers (CMs) and Certified Public Accountants (CPAs) within the company required a reliable solution to manage the growing complexity of loan document processing. Their goal was to speed up decision-making while maintaining accuracy, transparency, and compliance.


    The Problem

    The existing document collection process was entirely manual, leading to significant delays and inefficiencies.

    Key challenges included:

    • Manual requests caused long turnaround times for approvals.
    • Agents and DSAs lacked visibility into application statuses.
    • No system to validate application information against uploaded documents.
    • No monitoring or tracking of requested documents.
    • Following up on missing or incorrect documents required repeated effort.

    The Goal

    Clear, measurable goals were defined to guide the design and implementation:

    • Introduce validation to cross-check application entries against uploaded documents and reduce errors.
    • Define a standardised document collection process so every request follows the same, auditable path.
    • Deliver task management so task owners always know what they must do and when.
    • Enable fast decisions by making application status and required documents instantly visible.
    • Provide real-time visibility of the task owner and application state at any moment.
    • Automate escalations when steps are not completed within defined SLAs.

    Our Process

    Our process followed a Design Thinking approach, broken into clear phases:

    Brainstorming

    Collaborative sessions with product managers, technical leads, and business stakeholders to identify needs and constraints.

    User Research

    In-depth interviews with 10 CMs and CPAs to capture their pain points, goals, and motivations.

    Personas

    Developed to represent core users: Credit Managers (primary) and Sales Agents (secondary).

    User Flows & Tasks

    Mapped end-to-end workflows to design smooth, goal-driven experiences.


    Research & Insights

    Through research, we discovered:

    • No validation existed between application data and uploaded files.
    • Document requests were repetitive and time-intensive.
    • Delays often went unnoticed due to a lack of tracking.
    • Managers frequently forgot essential documents, causing further slowdowns.
    • Sales agents struggled with back-and-forth communication.

    Personas Created


    Design System

    We built a flexible system that supported both scalability and consistency:

    • Built-in validation patterns and error states to reduce mistakes and rework.
    • Tools: Whiteboard, Pencil sketching, Sketch, Photoshop, Balsamiq, InVision, Silverback.
    • Flow: wireframes → prototypes → high-fidelity screens → usability testing.
    • Standardised UI components for forms, dashboards, task cards, and notifications.

    UX/UI Design

    The final experience provided clarity and efficiency:

    • Credit Dashboard: request documents, monitor progress, and approve/reject submissions from one place.
    • Agent Framework: simple upload flows for DSAs/agents that auto-update the dashboard.
    • Microinteractions: instant feedback when items are uploaded, validated, or escalated.
    • Streamlined Flows: reduced friction for both Credit Managers and Sales Agents, improving throughput.
    FlowChart on the system

    The Solution

    IPS designed and developed a Credit Dashboard that streamlined document requests, tracking, and validation. The system introduced structure, accountability, and automation to the process.

    We delivered:

    • A central dashboard for Credit Managers to request, review, and approve documents.
    • Task management so owners are alerted and accountable for assigned items.
    • Real-time status tracking for applications and document stages.
    • Escalation triggers when steps weren’t completed on time.
    • Validation features to cross-check submitted documents with application data.

    Results & Outcomes

    The new system transformed the document collection process:

    • Higher user satisfaction and measurable productivity gains.
    • Significant reduction in manual document handling time.
    • Faster loan disbursement cycles due to fewer follow-ups and clearer status.
    • Clear accountability with visible task ownership and escalation paths.
    • Improved transparency across Credit Managers, Agents, and DSAs.
  • IRAAYA

    IRAAYA

    Brand Strategy, Visual Designer

    Fashion

    Branding Guidelines, Hologram

    20 Days

    About IRAAYA

    IRAAYA blends Indian heritage with modern luxury, creating timeless ethnic wear for women who seek elegance with authenticity. The brand’s mission is to celebrate tradition while appealing to a global audience that values craftsmanship and sophistication.


    The Problem

    Despite the richness of the collection, IRAAYA faced challenges:

    • Lack of a cohesive visual identity across touchpoints
    • Difficulty in communicating the balance between heritage and modernity
    • Limited recall due to the absence of distinctive brand elements

    The Goal

    To craft a premium, scalable, and timeless brand identity that:

    • Captures IRAAYA’s dual essence of tradition and modern sophistication
    • Establishes strong recognition and trust in the luxury ethnic market
    • Provides consistency across digital platforms, packaging, and retail experiences

    Our Process

    Discovery & Strategy

    Brand story workshops, heritage and luxury fashion benchmarking, and audience profiling.

    Concept Exploration

    Moodboards inspired by lotus motifs, jewel tones, and silk textures.

    Logo & Identity Design

    A golden lotus symbol paired with a bold serif logotype to express grace and luxury.

    Typography & Color Palette

    Serif fonts for elegance, sans-serif for readability; gold, maroon, and beige as core brand colors.

    Visual Language System

    Motifs derived from Indian textiles, minimal geometric balance, and negative space emphasis.

    Applications

    Packaging mockups, website hero visuals, social media templates, and fabric tags.


    The Solution

    We delivered a comprehensive brand identity system:


    The Impact

    The refreshed brand identity empowered IRAAYA to:

    • Achieve consistent recognition across physical and digital touchpoints
    • Elevate brand perception from a boutique label to a premium luxury ethnic brand
    • Build a strong foundation for expansion into new markets with a unified presence