Roles:
Brand Strategy · Logo Design · UX Research · UI Design · WordPress Development · Responsive Design
Industry:
Web Design & Development
Deliverables:
Logo Pack · Wireframes · High-Fidelity Screens · WordPress Website · Content Structure
Timeline:
1 Months
About PageCraft
Pagecraft is a new-age web service brand focused on helping Indian entrepreneurs, freelancers, and small businesses get online with ease. By offering all-inclusive website packages starting at just ₹3000, Pagecraft makes professional web design accessible to everyone, no matter their budget or technical background.
The Problem
Many small businesses in India face the same obstacles when trying to go online:
- Long timelines with agencies that slow down business launches.
- Confusing setup with domain, hosting, and design scattered across vendors.
- High upfront costs make professional websites unaffordable.
- Poorly designed DIY websites that don’t inspire customer trust.
The Goal
- Provide affordable, all-in-one web packages that cover domain, hosting, and design.
- Develop a simple, trustworthy website that reflects professionalism.
- Design a logo and brand identity that communicates simplicity and reliability.
- Make the process fast, transparent, and beginner-friendly.
- Use WordPress as the CMS to ensure scalability and easy management.
Design Process
Our process followed a Design Thinking approach, broken into clear phases:
Research
Studied the challenges of first-time website owners in India.
Logo & Brand Identity
Designed a simple, modern logo to reflect affordability and trust.
Wireframing
Mapped the customer journey from landing to sign-up.
UI Design
Clean layouts that emphasise clarity and trust.
Development
Implemented the site in WordPress with lightweight plugins and custom styling.
Testing & Launch
Ensured fast load times, responsive performance, and simple CMS management.
The Solution
IPS built Pagecraft as a clean, modern, mobile-first website with a strong brand identity.
We delivered:
- A WordPress-based website optimised for speed, security, and scalability.
- A professional logo design to serve as the cornerstone of the brand identity.
- Clear product offerings with transparent pricing.
- A conversion-focused homepage with simple CTAs.
- Responsive layouts that look great on both desktop and mobile.
- SEO-ready structure to attract organic traffic.
Research & Insights
- Cost and complexity were the biggest barriers for small businesses.
- Most users preferred a done-for-you solution over DIY builders.
- Visual identity (logo, colors, consistency) added trust and professionalism.
- Trust signals like transparent pricing, testimonials, and clear packages influenced buying decisions.
Design System
- Logo: Simple, bold, and modern mark representing accessibility + professionalism.
- Colors: Bright accents for CTAs with neutral backgrounds for clarity.
- Typography: Clean, modern sans-serif fonts for readability.
- Grid & Layout: Flexible sections designed for WordPress CMS blocks.
- Components: Reusable buttons, cards, pricing tables, and forms.
UX/UI Design
- Focused on simplicity — minimal clicks to reach pricing and package details.
- CTAs like “Get Started for ₹3000” are placed strategically for conversions.
- Optimised for mobile-first browsing since the majority of users access via smartphones.
- Integrated contact form for instant lead capture.
Results & Outcomes
- Pagecraft launched successfully as an affordable web design service.
- Strong, consistent visual identity established through the new logo and brand system.
- Early traction with freelancers and small business owners.
- Reduced entry barrier for professional websites with clear pricing and easy setup.
- Strong foundation in WordPress ensures the platform can scale with demand.