Roles:
Brand Strategy · Logo Design · Visual Identity · Illustration · Sports Branding
Industry:
Sports, Cricket
Deliverables:
Logo Pack · Color Palette · Typography System · Jersey Mockups · Digital Assets
Timeline:
1 Months
About Shivaji Raging Bulls
Shivaji Raging Bulls is a passionate local cricket team looking to build a strong identity both on and off the field. Beyond just cricket, they wanted a brand that reflects their fighting spirit, cultural pride, and the energy of their players.
The Problem
The team lacked a professional identity that could:
- Build pride across jerseys, merchandise, and digital presence.
- Represent their values and energy.
- Connect with their local community.
- Stand out in tournaments with a recognisable look.
The Goal
- Create a bold, memorable logo with cultural relevance.
- Design an identity that feels powerful and team-oriented.
- Ensure versatility across jerseys, caps, digital platforms, and print.
- Blend sports aggression with heritage for strong recall.
Our Process
Our process followed a Design Thinking approach, broken into clear phases:
Research
Explored local cricket culture, historical references, and modern sports logos.
Concept Development
Sketched logo concepts merging Shivaji symbolism with sports identity.
Illustration & Refinement
Detailed illustration of Shivaji and the bull integrated into one visual.
Typography & Colors
Bold, sporty lettering paired with powerful reds, golds, and blacks.
Application Testing
Tested logo visibility on jerseys, caps, and digital media.
The Solution
IPS developed a brand identity that merges tradition with modern sports aesthetics.
We delivered:
- A dynamic logo featuring Shivaji as a symbol of courage and heritage.
- A raging bull to embody aggression, strength, and competitive spirit.
- A shield emblem combined with cricket bats and a ball to ground it in the sport.
- Strong typography and color palette to make the identity bold and tournament-ready.
Visual Identity & Brand Story
The logo tells a layered story:
- Typography – bold, sharp lettering that matches the competitive tone of the team.
- Shivaji – symbol of courage, pride, and leadership.
- Bull – raw power, aggression, and resilience.
- Shield + Cricket Elements – discipline, unity, and the sport at its core.
- Colors – deep red for energy and aggression, gold for pride and achievement, black for strength.
UX/UI Design
The final experience provided clarity and efficiency:
- Credit Dashboard: request documents, monitor progress, and approve/reject submissions from one place.
- Agent Framework: simple upload flows for DSAs/agents that auto-update the dashboard.
- Microinteractions: instant feedback when items are uploaded, validated, or escalated.
- Streamlined Flows: reduced friction for both Credit Managers and Sales Agents, improving throughput.
Design System
- Assets – jersey prints, digital banners, and team merchandise.
- Logo Variations – full logo, icon-only, monochrome versions.
- Color Palette – Red (#7C2022), Gold (#F7C948), Black (#1E1E1E).
- Typography – Sporty bold sans-serif fonts for impact and readability.
Results & Outcomes
- A strong, professional identity that players and fans instantly connect with.
- Boosted team spirit and pride through a unifying brand.
- Improved recognition during local tournaments.
- Versatile identity adaptable for jerseys, caps, and online presence.