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Tag: UX Design

  • Pagecraft.in

    Pagecraft.in

    Roles:

    Brand Strategy · Logo Design · UX Research · UI Design · WordPress Development · Responsive Design

    Industry:

    Web Design & Development

    Deliverables:

    Logo Pack · Wireframes · High-Fidelity Screens · WordPress Website · Content Structure

    Timeline:

    1 Months

    About PageCraft

    Pagecraft is a new-age web service brand focused on helping Indian entrepreneurs, freelancers, and small businesses get online with ease. By offering all-inclusive website packages starting at just ₹3000, Pagecraft makes professional web design accessible to everyone, no matter their budget or technical background.

    The Problem

    Many small businesses in India face the same obstacles when trying to go online:

    • Long timelines with agencies that slow down business launches.
    • Confusing setup with domain, hosting, and design scattered across vendors.
    • High upfront costs make professional websites unaffordable.
    • Poorly designed DIY websites that don’t inspire customer trust.

    The Goal

    • Provide affordable, all-in-one web packages that cover domain, hosting, and design.
    • Develop a simple, trustworthy website that reflects professionalism.
    • Design a logo and brand identity that communicates simplicity and reliability.
    • Make the process fast, transparent, and beginner-friendly.
    • Use WordPress as the CMS to ensure scalability and easy management.

    Design Process

    Our process followed a Design Thinking approach, broken into clear phases:

    Research

    Studied the challenges of first-time website owners in India.

    Logo & Brand Identity

    Designed a simple, modern logo to reflect affordability and trust.

    Wireframing

    Mapped the customer journey from landing to sign-up.

    UI Design

    Clean layouts that emphasise clarity and trust.

    Development

    Implemented the site in WordPress with lightweight plugins and custom styling.

    Testing & Launch

    Ensured fast load times, responsive performance, and simple CMS management.

    The Solution

    IPS built Pagecraft as a clean, modern, mobile-first website with a strong brand identity.

    We delivered:

    • A WordPress-based website optimised for speed, security, and scalability.
    • A professional logo design to serve as the cornerstone of the brand identity.
    • Clear product offerings with transparent pricing.
    • A conversion-focused homepage with simple CTAs.
    • Responsive layouts that look great on both desktop and mobile.
    • SEO-ready structure to attract organic traffic.

    Research & Insights

    • Cost and complexity were the biggest barriers for small businesses.
    • Most users preferred a done-for-you solution over DIY builders.
    • Visual identity (logo, colors, consistency) added trust and professionalism.
    • Trust signals like transparent pricing, testimonials, and clear packages influenced buying decisions.

    Design System

    • Logo: Simple, bold, and modern mark representing accessibility + professionalism.
    • Colors: Bright accents for CTAs with neutral backgrounds for clarity.
    • Typography: Clean, modern sans-serif fonts for readability.
    • Grid & Layout: Flexible sections designed for WordPress CMS blocks.
    • Components: Reusable buttons, cards, pricing tables, and forms.

    UX/UI Design

    • Focused on simplicity — minimal clicks to reach pricing and package details.
    • CTAs like “Get Started for ₹3000” are placed strategically for conversions.
    • Optimised for mobile-first browsing since the majority of users access via smartphones.
    • Integrated contact form for instant lead capture.

    Results & Outcomes

    • Pagecraft launched successfully as an affordable web design service.
    • Strong, consistent visual identity established through the new logo and brand system.
    • Early traction with freelancers and small business owners.
    • Reduced entry barrier for professional websites with clear pricing and easy setup.
    • Strong foundation in WordPress ensures the platform can scale with demand.
  • Document Collection Panel for Credit Managers

    Document Collection Panel for Credit Managers

    Roles:

    UX Research · UI Design · Prototyping · User Testing · Workflow Design

    Industry:

    Fintech

    Deliverables:

    Personas · User Flows · Wireframes · High-Fidelity Screens · Interactive Prototype

    Timeline:

    3 Months

    About CoinTribe

    CoinTribe Technologies is a digital lending platform serving small businesses and individual borrowers. Credit Managers (CMs) and Certified Public Accountants (CPAs) within the company required a reliable solution to manage the growing complexity of loan document processing. Their goal was to speed up decision-making while maintaining accuracy, transparency, and compliance.

    The Problem

    The existing document collection process was entirely manual, leading to significant delays and inefficiencies.

    Key challenges included:

    • Manual requests caused long turnaround times for approvals.
    • Agents and DSAs lacked visibility into application statuses.
    • No system to validate application information against uploaded documents.
    • No monitoring or tracking of requested documents.
    • Following up on missing or incorrect documents required repeated effort.

    The Goal

    Clear, measurable goals were defined to guide the design and implementation:

    • Introduce validation to cross-check application entries against uploaded documents and reduce errors.
    • Define a standardised document collection process so every request follows the same, auditable path.
    • Deliver task management so task owners always know what they must do and when.
    • Enable fast decisions by making application status and required documents instantly visible.
    • Provide real-time visibility of the task owner and application state at any moment.
    • Automate escalations when steps are not completed within defined SLAs.

    Our Process

    Our process followed a Design Thinking approach, broken into clear phases:

    Brainstorming

    Collaborative sessions with product managers, technical leads, and business stakeholders to identify needs and constraints.

    User Research

    In-depth interviews with 10 CMs and CPAs to capture their pain points, goals, and motivations.

    Personas

    Developed to represent core users: Credit Managers (primary) and Sales Agents (secondary).

    User Flows & Tasks

    Mapped end-to-end workflows to design smooth, goal-driven experiences.

    Research & Insights

    Through research, we discovered:

    • No validation existed between application data and uploaded files.
    • Document requests were repetitive and time-intensive.
    • Delays often went unnoticed due to a lack of tracking.
    • Managers frequently forgot essential documents, causing further slowdowns.
    • Sales agents struggled with back-and-forth communication.
    Brainstroming Session with teams to understand the problem in deeper level
    Brainstroming Session with teams to understand the problem in deeper level
    Brainstroming Session with teams to understand the problem in deeper level

    Personas Created

    Secondary Personas
    Secondary Persona
    Primary Personas
    Primary Persona

    Design System

    We built a flexible system that supported both scalability and consistency:

    • Built-in validation patterns and error states to reduce mistakes and rework.
    • Tools: Whiteboard, Pencil sketching, Sketch, Photoshop, Balsamiq, InVision, Silverback.
    • Flow: wireframes → prototypes → high-fidelity screens → usability testing.
    • Standardised UI components for forms, dashboards, task cards, and notifications.

    UX/UI Design

    The final experience provided clarity and efficiency:

    • Credit Dashboard: request documents, monitor progress, and approve/reject submissions from one place.
    • Agent Framework: simple upload flows for DSAs/agents that auto-update the dashboard.
    • Microinteractions: instant feedback when items are uploaded, validated, or escalated.
    • Streamlined Flows: reduced friction for both Credit Managers and Sales Agents, improving throughput.
    FlowChart on the system

    The Solution

    IPS designed and developed a Credit Dashboard that streamlined document requests, tracking, and validation. The system introduced structure, accountability, and automation to the process.

    We delivered:

    • A central dashboard for Credit Managers to request, review, and approve documents.
    • Task management so owners are alerted and accountable for assigned items.
    • Real-time status tracking for applications and document stages.
    • Escalation triggers when steps weren’t completed on time.
    • Validation features to cross-check submitted documents with application data.

    Results & Outcomes

    The new system transformed the document collection process:

    • Higher user satisfaction and measurable productivity gains.
    • Significant reduction in manual document handling time.
    • Faster loan disbursement cycles due to fewer follow-ups and clearer status.
    • Clear accountability with visible task ownership and escalation paths.
    • Improved transparency across Credit Managers, Agents, and DSAs.
  • Stop Treating Design as an Afterthought. It’s Your Growth Engine.

    Stop Treating Design as an Afterthought. It’s Your Growth Engine.

    Why relying on freelancers or in-house hires often stalls startup momentum—and what to do instead.

    Every ambitious startup hits it: the design dilemma. You’ve got a brilliant idea, a killer product, and you’re ready to scale. But suddenly, design becomes a bottleneck. Maybe you’re juggling a few freelancers, each with a different style and turnaround. Or perhaps you’re considering that expensive full-time hire, only to realise their time will be underutilised some weeks and stretched thin others.

    We get it. Design feels like a necessary expense, not a strategic investment. But what if we told you it’s the single most powerful tool you have to differentiate, engage, and convert?

    The Hidden Costs of “Good Enough” Design

    Many startups default to reactive design. A quick logo here, a basic website there. But this piecemeal approach comes with invisible costs:

    1. Inconsistent Branding: Without a cohesive strategy, your brand messaging gets diluted. Your audience sees a fragmented identity, which erodes trust.
    2. Slow Iteration: In the fast-paced startup world, speed is everything. Waiting weeks for a landing page redesign or a UI tweak means lost opportunities and falling behind competitors.
    3. Wasted Resources: Paying a full-time senior designer $70k-$100k+ a year (plus benefits!) is a huge commitment. If you don’t have a constant, overflowing stream of complex design tasks, you’re paying for idle time.
    4. Conversion Killer: Poorly designed websites and apps don’t just look bad; they actively deter users. Confusing navigation, unappealing visuals, or a clunky user experience sends potential customers straight to your competitors.

    Design That Drives Business Outcomes

    At Intuitive Pixel Studio, we don’t just push pixels; we craft strategic assets. We believe design isn’t about making things pretty – it’s about making them perform.

    Imagine:

    • A Brand Identity that instantly communicates your value and resonates with your ideal customer.
    • A Website UI/UX so intuitive, users effortlessly navigate to checkout or sign up.
    • Landing Pages optimised to convert visitors into leads, every single time.
    • Social Media Graphics that cut through the noise and capture attention.

    This isn’t just about aesthetics; it’s about increasing user engagement, boosting conversion rates, and ultimately, accelerating your growth.

    The Strategic Partner You Deserve

    We understand the unique pressures of scaling a business. You need top-tier design, but without the traditional agency costs, the freelancer roulette, or the overhead of an in-house team.

    That’s why we built a different model: a design subscription. For a flat monthly fee, you get unlimited design requests and revisions from a dedicated team of senior designers. It’s world-class expertise, on-demand, and completely aligned with your evolving needs.

    Stop letting design be a burden. Start leveraging it as your most powerful growth engine.

  • IRAAYA

    IRAAYA

    Roles:

    Brand Strategy, Visual Designer

    Industry:

    Fashion

    Deliverables:

    Branding Guidelines, Hologram

    Timeline:

    20 Days

    About IRAAYA

    IRAAYA blends Indian heritage with modern luxury, creating timeless ethnic wear for women who seek elegance with authenticity. The brand’s mission is to celebrate tradition while appealing to a global audience that values craftsmanship and sophistication.

    The Problem

    Despite the richness of the collection, IRAAYA faced challenges:

    • Lack of a cohesive visual identity across touchpoints
    • Difficulty in communicating the balance between heritage and modernity
    • Limited recall due to the absence of distinctive brand elements

    The Goal

    To craft a premium, scalable, and timeless brand identity that:

    • Captures IRAAYA’s dual essence of tradition and modern sophistication
    • Establishes strong recognition and trust in the luxury ethnic market
    • Provides consistency across digital platforms, packaging, and retail experiences

    Our Process

    Discovery & Strategy

    Brand story workshops, heritage and luxury fashion benchmarking, and audience profiling.

    Concept Exploration

    Moodboards inspired by lotus motifs, jewel tones, and silk textures.

    Logo & Identity Design

    A golden lotus symbol paired with a bold serif logotype to express grace and luxury.

    Typography & Color Palette

    Serif fonts for elegance, sans-serif for readability; gold, maroon, and beige as core brand colors.

    Visual Language System

    Motifs derived from Indian textiles, minimal geometric balance, and negative space emphasis.

    Applications

    Packaging mockups, website hero visuals, social media templates, and fabric tags.

    The Solution

    We delivered a comprehensive brand identity system:

    The Impact

    The refreshed brand identity empowered IRAAYA to:

    • Achieve consistent recognition across physical and digital touchpoints
    • Elevate brand perception from a boutique label to a premium luxury ethnic brand
    • Build a strong foundation for expansion into new markets with a unified presence